After its acquisition by Maersk during the previous August, the US-based business-to-consumer (B2C) and e-commerce logistics parcel delivery company, Visible Supply Chain Management (Visible SCM) has been renamed to 'Visible SCM – A Maersk Company'.
The new name is effective from 4 October.
"To further strengthen our link as part of the Maersk organisation in North America, we are pleased to announce a change to the Visible branding," said the US-based company. "Our brand and logo will receive the new endorsement line 'A Maersk Company', similar to several other brands that operate as part of the Maersk family."
Maersk's new subsidiary noted that their goal together with Maersk is "to be the leader in e-fulfilment and parcel delivery, creating integrated solutions for our customers."
Visible SCM – A Maersk Company added, "We look forward to strengthening our relationships with clients and partners by offering even more comprehensive supply chain solutions as part of the Maersk family."
