AP Moller – Maersk has announced the acquisition of the Visible Supply Chain Management (Visible SCM) in an effort to further expand its offering across the supply chain.
By adopting the US-based business-to-consumer (B2C) and E-Commerce Logistics parcel delivery company, Visible SCM, Maersk will increase speed and service coverage for its customers to keep pace with the E-Commerce trajectory for faster deliveries to residences at a lower cost.
In particular, Maersk customers in the Business-to-Consumer segment will be able to reach 75% of the US direct to consumer market within 24 hours and 95% within 48 hours, according to a statement.
CEO of Maersk Ocean & Logistics, Vincent Clerc, pointed out how this acquisition will facilitate Maersk’s customers’ experience saying, “We have set out to build strong E-Commerce Logistics capabilities that complement our existing end-to-end supply chain offering. Visible SCM’s operating model and value proposition will strengthen our customers’ E-commerce Logistics, enabling them to sell through any sales channel, deliver in any way and manage their supply chains seamlessly.”
“The new supply chain architecture allows more of our small and medium-sized customers to tap into the growth driven by the increased online consumer shopping,” he added.
“Together we can be a trusted partner across all customers’ supply chains and bring our B2C expertise to Maersk customers with direct-to-consumer fulfilment, parcel delivery and supply chain visibility in an end-to-end offering,” said Jared Starling, CEO of Visible SCM.
“Teaming up with Maersk creates an exciting new chapter for our company and enables us to ensure every E-Commerce business has access to an efficient, economical supply chain so they can win with their customers,” added President of Visible SCM, Casey Adams.
The parcel shipping industry that enables E-Commerce businesses to ship cost-effectively has nine fulfilment centres in the US which complement Maersk’s current warehouse presence in North America.
The definitive transaction agreements were signed on 28 June, while the regulatory approvals and closing conditions have since been obtained. The parties successfully closed the transaction on 2 August.
