Lidl, part of Schwarz Group and one of the largest retailers in the world, has set up its own container shipping company aiming to face the supply chain challenges, reduce delays in the delivery of its products and avoid high freight rates.
According to registration information at the European Trademark Office, the name of Lidl's new shipping company is Tailwind Shipping Lines.
Wolf Tiedemann, CEO of Lidl Stiftung & Co. KG, confirmed the establishment of the new shipping line to German media VerkehrsRundschau, commenting that "the goal is to be able to manage the increased volume of different production facilities more flexibly in the long term."
