Kerry Logistics Network Limited (‘Kerry Logistics’; Stock Code 0636.HK) has strengthened its partnership with Italian coffee group illycaffè through strategic collaborations, including the latest joint sponsorship for the Italian Chamber of Commerce Gala Dinner 2018, which was held at the Grand Hyatt Hong Kong on 9 November 2018.
The partnership between Kerry Logistics and illycaffè began in May 2017. Apart from providing integrated logistics solutions to illycaffé, Kerry Logistics also acts as the sole distributor of its iperEspresso coffee machines and capsules in Hong Kong. Kerry Logistics’ total solutions include inbound and outbound transportation, warehousing, sales and marketing, distribution to retail chains, e-retailers, and offices, deepening the brand’s market penetration through supermarkets, home appliance stores, lifestyle department stores, and B2B office supply customers.
The partnership also comprises sponsorships dedicated to premium customers from fashion & lifestyle, automobile, and kitchenware brands. Cooperation between the parties includes organising coffee workshops and the set-up of private venue for members at a leading electronic appliance retailer’s flagship store.
Robert Berger, Executive Director – Fashion & Lifestyle of Kerry Logistics (Hong Kong), said, “We are delighted to collaborate with illycaffè in helping to spread its distinctive Italian coffee culture in Hong Kong and advance its ongoing pursuit of internationalisation. The extensive range of services Kerry Logistics provides for illycaffè typifies the tailor-made and flexible solutions on which our brand has been built. We will continue to nurture an enduring and fruitful collaboration with illycaffè by serving its operational demands and delivering innovative and diverse supply chain solutions.”
Kerry Logistics and illycaffè have built their alliance to capitalise on the coffee culture boom in Hong Kong, which has witnessed the number of independent coffee shops rising and more coffee products being sold. The local coffee market is expanding at a double-digit growth rate, which the two partners will put to advantage through further business cooperation and development.