International Container Terminal Services, Inc. (ICTSI)-owned Manila Harbor Center (MHC) has unveiled a new name, logo and website as part of a strategic rebranding initiative.
MHC, the largest and busiest international bulk and breakbulk operations in the Philippines, has rebranded to Manila Multipurpose Terminal.
ICTSI took ownership of the Manila Multipurpose Terminal in 2021. Under ICTSI’s management, Manila Multipurpose Terminal experienced a significant leap in productivity resulting from streamlined processes and new technologies.
“As a subsidiary of ICTSI, we embarked on this rebranding initiative to echo the ICTSI Group’s global standards and industry leadership,” stated Phillip Marsham, ICTSI global director for Manila Multipurpose Terminal. “Manila Multipurpose Terminal embodies a renewed corporate vision that centers on excellence, efficiency and innovation. Embracing ICTSI’s values, we are excited to move forward to a new chapter in general cargo operations in the Philippines.”
Aside from the terminal name change, the company has also introduced a new logo that is more aligned with the ICTSI brand. Additionally, the updated website (https://mmt.ictsi.com), provides customers with important information.
With an annual capacity of 10 million metric tons, Manila Multipurpose Terminal’s 13.2-hectare facility serves major industries including construction, mining, power, telecommunication, manufacturing and agriculture.
