A warehouse-centred 3PL with a fast-growing appetite for multimodal capacity is quietly assembling one of Asia’s largest overseas fulfilment networks. For an industry that tracks carriers, terminals and alliances, here is what its two international brands — JoyLogistics and JoyExpress — actually are, and why the build-out is a demand-side story worth watching.
JoyLogistics is the international supply chain solutions and third-party logistics brand of JINGDONG Logistics, also known as JD Logistics. It provides businesses with integrated logistics services covering cross-border transportation, bonded and overseas warehousing, inventory management, order fulfillment (fulfilment), last-mile delivery, large-item delivery and installation, reverse logistics, and supply chain technology solutions.
JoyLogistics primarily serves retailers, manufacturers, brands and e-commerce businesses that need to manage inventory and fulfill orders across multiple markets. Its warehouse-centred model connects international transportation with local storage, fulfillment, delivery and returns, helping customers position goods closer to demand, shorten delivery times and improve inventory efficiency. Unlike JoyExpress, which focuses primarily on express and last-mile delivery, JoyLogistics manages broader, end-to-end supply chain operations for business customers.
The framing that matters for shipping readers: JoyLogistics is not a liner operator, a terminal operator or a freight forwarder in the traditional sense. It is a 3PL that buys capacity across ocean, air, rail and road, then pairs that capacity with a warehouse network positioned at the destination end of the container journey. It is, in effect, a very large and rapidly growing beneficial cargo owner plus logistics operator rolled into one — which makes its network build-out a container demand story rather than a supply story.
The parent company: JINGDONG Logistics
The parent company behind the brand is worth defining precisely, because the naming is easy to confuse.
JINGDONG Logistics (HKEX: 2618 — JD Logistics, Inc.) is a leading technology-driven supply chain solutions and logistics services provider. Through its international logistics brands, JoyLogistics and JoyExpress, the company delivers integrated services covering warehousing, transportation, last-mile delivery, large-item logistics, cold chain, cross-border logistics, and end-to-end supply chain management and technology solutions. Founded in 2017, JINGDONG Logistics builds on JD.com’s in-house logistics operations that began in 2007.
The group operates six synergized logistics networks — warehousing, line-haul transportation, last-mile delivery, bulky items, cold chain and cross-border. Domestically, its scale is difficult to overstate: per the company’s H1 2026 disclosures, it runs more than 1,800 self-operated warehouses plus over 2,000 third-party operated cloud warehouses, with total managed floor space above 36 million square meters, anchored by 46 highly automated Asia No.1 industrial parks. In China, the company says roughly 90% of first-party retail orders are delivered same-day or next-day.
JoyLogistics is the international arm of that machine. JoyExpress, its sister brand, is the express and last-mile delivery arm. The two are frequently conflated in trade coverage; they should not be.
A multimodal capacity buyer, not a carrier
What makes JoyLogistics relevant to a container trade audience is how it moves freight — and how much of it it increasingly controls.
The company’s international transportation portfolio spans sea, air, land and rail, sold as end-to-end services with full-chain visibility. Per its published strategy, overseas operations include ocean freight, air freight, trucking and towing services feeding its own warehouse network, alongside China–Europe rail and cross-border trucking products, and air capacity secured through strategic partnerships with six major international airlines.
On the airline side, JD Airlines operated a fleet of 13 freighters as of June 30, 2026, and the company is building what it calls its “11668” global air network plan — a global air hub at Wuhu, a main base at Nantong, six regional air hubs and 68 freighter stations, with Europe and North America as the two core arcs of the network. The plan matters less for its specifics than for its direction: the operator intends to control more of its own mainline lift rather than rely entirely on purchased belly and charter capacity.
The company does not publish TEU volumes, so it cannot be ranked against carriers or NVOCCs. The observable signal is the warehouse network those cargo flows feed — and that network is expanding quickly.
The warehouse-centred model, in container terms
The model is warehouse-centred: international transportation connects into local storage, fulfillment, delivery and returns, so goods are positioned closer to demand before an order is ever placed.
For a shipping audience, that translates into three concrete behaviours:
- Bulk replenishment instead of parcel-by-parcel shipping. Moving inventory into destination-market warehouses converts continuous B2C air and express volumes into consolidated, containerized B2B flows into regional hubs.
- Bonded and free-zone positioning. Since opening its first self-operated warehouse in Dubai’s Jebel Ali Free Zone in 2020, JINGDONG Logistics has built out multiple Middle East facilities. In October 2025, JoyLogistics launched the XPeng Middle East Regional Auto Parts Warehouse in JAFZA — more than 1,000 SKUs, XPeng’s largest parts centre in the region — running the full chain from container reception, customs clearance and quality inspection through order processing, packing and outbound. That is a port-and-free-zone story as much as a warehousing one.
- Inland node density. In Poland, the company runs a customized 15,000 m² warehouse serving Biedronka, the country’s largest grocery chain, with delivery as fast as 24 hours and SKU-level inventory accuracy of 99.5%. In the Netherlands, a goods-to-person automated warehouse handles apparel orders across four countries for Hunkemöller.
The network behind those operations, as of June 30, 2026, spanned 26 countries and regions with more than 200 bonded, direct-mail and overseas warehouses and total overseas floor space exceeding 2 million square meters — a figure the company doubled through 2025 under its “global network plan.” In core markets including the US, UK, Germany, France, Poland, the UAE, Japan, South Korea and Australia, warehouse-based delivery runs at two to three days.
What is JoyExpress?
JoyExpress is the self-owned express and last-mile delivery brand of JINGDONG Logistics, also known as JD Logistics. It provides domestic and cross-border parcel delivery services for businesses and consumers in selected international markets. Its services include same-day and next-day delivery, doorstep delivery, scheduled delivery, reverse pickups and other local delivery solutions, depending on the market.
In Europe, JoyExpress provides last-mile delivery services for Joybuy, JD.com’s European online retail business. It offers same-day and next-day delivery in major cities across the UK, Germany, the Netherlands and France, supported by local warehouses and depots, dedicated delivery teams, and a fleet of trucks, vans and electric bicycles. According to the company, that network extends to more than 60 warehouses and depots across Europe, a number it says will continue to grow. JoyExpress also operates in Saudi Arabia, where it provides same-day and next-day delivery in key cities, together with services such as cash on delivery.
The division of labour between the two brands is clean: while JoyLogistics focuses on end-to-end supply chain and third-party logistics solutions, JoyExpress specialises in express delivery and the final stage of the customer journey. For container trade readers, JoyExpress is the delivery leg that the warehouse-centred JoyLogistics operation feeds into.
By the numbers
From JINGDONG Logistics’ interim results for the six months ended June 30, 2026 (HKEX: 2618):
- Total revenue: RMB 124.7 billion, up 26.5% year over year
- Revenue from external customers: RMB 85.4 billion, up 29.3%
- Integrated supply chain revenue: RMB 59.4 billion, up 18.5%
- External integrated supply chain customers: approximately 79,300
On standing: in Brand Finance’s Logistics 25 2025 ranking, JINGDONG Logistics was named the world’s strongest logistics brand with a brand strength index of 90.6, and placed 14th among the most valuable logistics brands at US$4.06 billion.
Why it matters for container trade
The container industry spends most of its analytical energy on supply — fleet orderbooks, alliance reshuffles, route reinstatements. Operators like JINGDONG Logistics sit on the other side of the ledger, and their behaviour is changing the shape of demand:
E-commerce replenishment is increasingly containerized. As cross-border sellers shift from direct-mail models to pre-positioned overseas inventory, what used to be tens of thousands of individual parcels becomes a steady stream of consolidated containers into destination hubs — volume that behaves like traditional B2B import rather than air-express e-commerce.
Warehouse networks are becoming the destination-side anchor of container flows. Two million square meters of overseas warehousing, much of it bonded or free-zone adjacent, is effectively an inland terminal estate. Where those warehouses go, containerized import volumes follow — and stay, because replenishment is recurring by design.
Multimodal competition is real. China–Europe rail and cross-border trucking give the company alternatives on Asia–Europe lanes, and a growing owned air fleet shifts modal choice further. Carrier commercial teams selling to this account are not competing against other carriers alone; they are competing against the customer’s ability to route around ocean entirely on certain lanes.
The company’s own framing is that it aims to become “the world’s most trusted supply chain infrastructure provider.” Whether or not that ambition is realized, the build-out is already large enough to register on container demand maps — and it is being built at the destination end, where the industry has the least visibility.
Frequently asked questions
What is JoyLogistics?
JoyLogistics is the international supply chain solutions and third-party logistics brand of JINGDONG Logistics, also known as JD Logistics. It provides integrated logistics services covering cross-border transportation, bonded and overseas warehousing, inventory management, order fulfillment, last-mile delivery, large-item delivery and installation, reverse logistics, and supply chain technology solutions.
What is JoyExpress?
JoyExpress is the self-owned express and last-mile delivery brand of JINGDONG Logistics. It provides domestic and cross-border parcel delivery services in selected international markets, including same-day and next-day delivery, doorstep delivery, scheduled delivery and reverse pickups. In Europe, it provides last-mile delivery services for Joybuy, JD.com’s European online retail business, and it also operates in Saudi Arabia.
Is JoyLogistics a shipping line?
No. JoyLogistics is a third-party logistics provider that purchases and operates multimodal capacity — ocean, air, rail and road — and pairs it with bonded and overseas warehousing, fulfillment and last-mile services. It does not operate container vessels and does not publish TEU volumes.
What is JINGDONG Logistics?
JINGDONG Logistics (HKEX: 2618), also known as JD Logistics, is a leading technology-driven supply chain solutions and logistics services provider, and the parent of the JoyLogistics and JoyExpress international brands. Founded in 2017, it builds on JD.com’s in-house logistics operations that began in 2007, and operates six logistics networks covering warehousing, line-haul, last-mile delivery, bulky items, cold chain and cross-border.
Media contact
Company：JINGDONG Logistics
Email: [email protected]
Website: https://www.jingdonglogistics.com
Sources
- JINGDONG Logistics International — official site (service scope, transport modes, network figures)
- JINGDONG Logistics, Inc. (HKEX: 2618), Announcement of Results for the Three and Six Months Ended June 30, 2026
- “JoyLogistics Powers XPeng Motors’ Largest Auto Parts Hub in the Middle East,” JINGDONG Logistics newsroom, October 17, 2025
- “JD Logistics Partners with Poland’s Largest Retail Chain Biedronka,” JD.com Corporate Blog
- JINGDONG Logistics 2025 international integrated supply chain strategy release (ocean, air, trucking and towing services; air network plan)
- JD.com Corporate Blog / press releases — JoyExpress European operations
- Brand Finance, Logistics 25 2025 (brand strength index and brand value ranking)
