The European Commission will provide funding of €172,5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world.
79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years.
Agriculture and rural development Commissioner Phil Hogan said: “Europe is known around the world for its good quality food products and its culinary heritage. EU producers can count on the support of the EU Commission to help spread the word in Europe and beyond about their high quality products. I have been travelling myself to several countries around the world, like China, Japan, Mexico or Colombia to open new markets for our products. There is great potential ahead of us.”
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