Martin Bencher’s visual aspects, including transport and transactional documents, as well as physical components such as assets, locations, and offices will now carry Maersk’s visual brand identity, effective from today (10 May).
“As Martin Bencher is further integrating with Maersk, the visual brand identity of Martin Bencher is being phased out and you will now interact with the visual brand identity of Maersk,” noted Maersk in a statement.
Additionally, Martin Bencher’s website now redirects to Maersk’s official website. However, the Danish company said that the rebranding will have no impact on the customers’ agreements and/or contracts.
The integration also means that billing, as in the case of transport and transactional documentation, will now bear the visual brand identity of Maersk, all matters pertaining to legal entity, including invoicing, will continue to be controlled by the respective Martin Bencher legal entities, and will stay the same as prior to 10 May 2023.
