ZIM has announced the establishment of ZIMARK, a technology-based company formed in collaboration with the Israeli startup Sodyo Ltd., to provide next generation scanning solutions for the logistics and supply chain sectors.
ZIMARK will provide its customers scanning solutions using Sodyo’s patented technology for connecting offline content to the online world. In addition to the joint venture with Sodyo in the establishment of ZIMARK, ZIM will also make a direct equity investment in Sodyo.
The ZIMARK scanning technology, based on colourful markers, image recognition and advanced algorithms, is claimed to be the most advanced in the market, enabling accurate scans from virtually any distance and allowing scans of multiple markers simultaneously, along with a set of additional features, according to an announcement.
“We expect ZIMARK’s advantages, such as long-range scanning capabilities, scanning of multiple items simultaneously and other ground-breaking features to provide significant performance, cost, and efficiency benefits to the maritime, logistics and supply chain industries,” said ZIM CEO, Eli Glickman.
The Israeli shipping carrier noted that ZIMark will enable companies in the supply chain industry to lower costs, increase efficiency and improve customer service.
ZIMARK will be led by CEO Karin Levy, who has extensive international experience in the maritime, logistics and supply chain industries and has served in various senior positions at ZIM for the last 15 years. Additionally, she has led large-scale functions, in both commercial and operational capacities, while in her most recent position, Levy served as the president of ZIM’s Caribbean and Central America District in Miami.
“ZIMARK’s new disruptive technology has the potential to revolutionise scanning, with an impact on shipping and logistics consistent with landmark innovations that have transformed other industries including the introduction of colour images in broadcasting,” commented Glickman.
