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WAVE BL’s new CEO envisions blockchain-based supply chain future

Blockchain technology is the most significant building block of the modern digitised supply chain, according to the new CEO of the digital courier platform WAVE BL, Noam Rosenfeld, who told Container News that his company's vision is to connect with blockchain every entity on the supply chain.

Rosenfeld replaced Gadi Ruschin, a co-founder of WAVE BL, who will remain a member of the company's board of directors.

New WAVE BL's boss believes that Covid-19 pandemic has accelerated the process of the technology transformation of the shipping industry. "The pandemic highlighted the critical need to transform quickly and demonstrated that transformation is possible," he said.

Rosenfeld added, "Countries worldwide are changing legislations. Organisations like DCSA are helping drive standardizations that support faster adoption and communication. Strong alliances with partners, customers and other beneficiaries in global trade will drive faster digitalization and adoption. Jointly breaking down siloes will create greater trust in the trade ecosystem."

Rosenfeld, who has already taken over his duties as WAVE BL's CEO, has decades of experience building strategic and technological solutions. Over his career, he has led R&D organisations of hundreds of employees and accelerated business units from the startup stage to profitable units. He also led the digital transformation of the Israeli defense force, challenged the status quo, and delivered value to the organisation by using advanced technologies based on digitised, automated, and cloud-based workflows.

"The WAVE BL platform's decentralised approach, which allows for privacy and simplicity of use, distinguishes it from its competitors," pointed out Rosenfeld, who noted that his company is cooperating with several leading container lines such as MSC, Hapag Lloyd, ONE and ZIM.

"The adoption of new technologies has been a key focus for WAVE BL. We have been working closely with our customers to help them digitise their businesses and operations, and thereby improving efficiencies, reducing risks and saving costs for the ecosystem as a whole while also reducing dependence on paper," concluded Rosenfeld.

Antonis Karamalegkos
Managing Editor

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