Ocean Network Express (ONE) has announced the successful deployment of its new Customer relationship management (CRM) platform built on Salesforce Sales and Service Cloud.
The Singaporean container carrier has embarked on a transformation journey with Salesforce’s Sales and Service Cloud solutions.
ONE’s new CRM — ONE Force — will allow the company to have a single, 360-degree view of its customers’ interactions, thereby improving its understanding of customers’ key needs, according to a statement.
“ONE Force is going to add a lot of value for improving our overall customer management and performance, as well as to drive us towards a more solution-based methodology of handling customer service requirements,” commented Sundeep Sibal, Global Commercial and Service Management Senior Vice President at ONE.
Additionally, ONE will leverage Salesforce Sales and Service Cloud to create personalised & engaging, 1-1 customer experiences by providing omnichannel support across all customer interactions.
The company added it will use Salesforce to provide sales teams with a single view across the customer journey from pre-booking, booking to postbooking on a single platform.
Furthermore, all sales and customer service employees at ONE will be equipped with the technical know-how and knowledge to thrive in this new way of working, according to an announcement.
