A.P. Moller – Maersk has integrated West & Central Asia and Africa markets to form a new combined IMEA region.
The Danish shipping company said this new region will encompass the core geographies of the Indian subcontinent, the Middle East, and Africa, including several other markets, such as India, Pakistan, United Arab Emirates (UAE), Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana, amongst others.
Richard Morgan, managing director of Maersk IMEA, commented, “We have come a long way in our integrator journey and it is now time to look further into the future. Today, the market conditions are constantly changing, especially in the post-pandemic era, where the demand is softening, customer behaviours are evolving and there is an ever-increasing need to provide competitive, reliable and resilient logistics.”
Richard added, “Our ambition is to create value to our customers’ supply chains. To achieve this, it is imperative for us to evolve and organise ourselves in the same way that most of our customers are organised geographically. This will not only allow us to harvest synergies in these markets in a unified way but also serve our customers better through strengthened offerings and resilient solutions.”
The IMEA region has a geographically strategic location, with the advantage of creating hubs for both ocean and air transport that will connect the manufacturing and consumer markets across the globe, according to Maersk’s statement.
The Copenhagen-based container line noted that its customers will continue to work with the same team and its products and solutions will stay the same until informed otherwise.
