19.1 C
Hamburg
Sunday, June 1, 2025
Home Most Visited - Newsletter Maersk confirms another e-commerce firm acquisition

Maersk confirms another e-commerce firm acquisition

AP Moller – Maersk has acquired the Portuguese cloud-based start-up HUUB in order to enhance its e-commerce network and facilitate its technology capabilities.

HUUB, specialised in technology solutions for business-to-consumer (B2C) warehousing for the fashion industry, constitutes the third acquisition by Maersk within e-commerce logistics for this year, following the acquisitions of Visible SCM and Europe B2C.

“HUUB is a great fit for Maersk which will allow us to greatly accelerate the development of our omni-channel offering,” stated Executive Vice President and CEO of Ocean & Logistics, A.P. Moller – Maersk, Vincent Clerc, who highlighted that this will make it much easier for Maersk’s customers to focus on their core business of producing, selling and swiftly bringing goods to the end-consumers.

By the integration of the Portuguese start-up technology into Maersk’s existing solutions, customers will be able to deploy Maersk e-commerce logistics products while they will also have a single source of truth for stock visibility, according to a statement.

Furthermore, the HUUB’s platform manages all fundamentals of a logistics operation, such as inventory, fulfillment and delivery, while it connects with the other business parties like warehouses, carriers, online stores, and Enterprise Resource Planning (ERP) systems in a plug and play solution.

“Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the E-Commerce logistics market,” pointed out CEO of HUUB, Tiago Paiva.

The Danish company said that the acquisition comes through its venture activities with Maersk Growth, the corporate venture arm of A.P. Moller – Maersk, first engaged with HUUB in May 2019.





Latest Posts

The Indian Ocean Rivalry

The Indian Ocean has emerged as a strategic theater of competition between two Asian giants: India and China. India’s recent developments indicate a rapid expansion...

Statkraft advances plans for green hydrogen scheme at Hunterston

Europe’s largest generator of renewable energy has proposed the development of a green hydrogen facility at Hunterston, the former coal terminal in Ayrshire. Clydeport –...

Port of Bilbao wraps up busiest month for cruise traffic

May has marked a record month for cruise activity at the Port of Bilbao’s terminal in Getxo, with 18 cruise ship calls bringing over...

Tripoli port shutdown sparks maritime crisis in Libya

Libya’s shipping sector is teetering on the edge of collapse as fresh waves of political violence erupt in Tripoli, crippling key port operations and...

Klaipėda port embarks on green hydrogen initiative

Klaipėda Port launched its green hydrogen initiative, positioning itself as the first in Lithuania and the broader Baltic region to produce and supply green...
error: Content is protected !!