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INFORM publishes new AI guidelines

INFORM, a global pioneer in Artificial Intelligence-driven optimisation software, announces the publication of its in-depth Responsible AI Guidelines. These guidelines underscore the company’s commitment to advancing AI technology with accountability, transparency, and an ethical foundation.

INFORM recognises the imperative to harness its power responsibly, based on the AI landscape that is continually evolving.

Therefore, the guidelines set forth best practices, standards, and protocols, reflecting a comprehensive approach to AI that prioritise societal needs and individual rights.

INFORM’s commitment to “trustworthy AI” revolves around several pivotal principles:

  • Beneficial AI: Ensuring AI systems enrich both users and society, mitigating negative impacts like bias and misinformation.
  • Human-centric AI: Promoting AI’s supportive role to humans, enhancing decision-making processes, and upholding human responsibility.
  • Aligned AI: Guaranteeing AI is in sync with human and business values, with clear and understandable AI as a foundation.
  • Privacy-preserving AI: Upholding European Union’s GDPR standards and achieving top-tier security standards endorsed by ISO 27001 certifications.
  • Reliable AI: Prioritizing quality, consistency, and transparency in AI applications, especially in vital sectors.
  • Safe AI: Crafting AI algorithms that ensure safety, and ward off potential threats.

Jörg Herbers, co-CEO of INFORM, commented, “With transparency and a human-centered approach at heart, we have always worked to leverage the potential of AI and algorithms in close collaboration with our customers. With the Responsible AI Guidelines, we further this mission by ensuring AI benefits humanity transparently and ethically. Our European origins and humanitarian ethos are our ethical AI’s cornerstone.”





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