Network Shipping (NWS), Fresh Del Monte’s ocean logistics arm, did a rebrand on its platform, optimising cargo space on 13 ships and basically offering personalised shipping solutions to a wider audience amid ongoing pressures on the supply chain.
This rebrand improves the functions of the service with digital technology that better supports human interactions.
There is also a refurbished and easy-to-use interface that effectively streamlines customer bookings and trade-lane information.
It also offers six new fully cellular reefer boxes and a renaming of its four “smart” voyages to and from Ecuador, Guatemala, Costa Rica, Peru and the US to raise awareness of endangered marine species.
“As disruptions in logistics and shipping continue to grow, the need to find agile and efficient solutions is greater than ever,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte.
“Network Shipping is leveraging Fresh Del Monte’s resources, achieving an almost 100% on-time delivery rate, and responding quickly to ever-evolving market needs,” he added.
The value proposition of Network Shipping focuses on providing the best solutions based on the human factor.
“At NWS, our goal is to build extended products enabling better end-to-end solutions tailored to each customer’s needs,” said Francis McCawley, head of commercial at Network Shipping.
“We don’t follow a ‘one size fits all’ model as we know each and every customer is different and equally important, no matter the size,” he continued.
Another key point is the fact that NWS exceeded expectations by turning 2021 into a record year in both revenue and cargo.
Commercial cargo, increased by about 45% on an annual basis compared to 2020, while its strong performance continued in the first quarter of 2022.
The company has also opened new agencies in the US, Guatemala, Costa Rica and Peru for better customer service.
