DHL Group and JD.com, Inc. have announced a new partnership to help German brands expand their reach in China and Europe. The two companies signed a memorandum of understanding (MoU) at the JD.com headquarters in Beijing. This agreement aims to strengthen the presence of German businesses in international markets using Joybuy, the European retail platform of JD.com.
The collaboration focuses on creating integrated logistics and e-commerce solutions. By combining the global logistics network of DHL with the digital ecosystem of JD.com, the partnership offers a streamlined path for brands to connect with consumers across both continents. This move reinforces the position of DHL as a primary logistics provider in Europe while highlighting JD.com as a major gateway for global trade.
One of the primary goals of the agreement is to lower barriers for German companies entering the Chinese market. Through the JINGDONG Cross-border platform, German brands can now sell directly to more than 700 million consumers in China. This model allows businesses to operate without needing a physical office or a legal entity located within the country.
To support these sales, DHL and JINGDONG Logistics will design end-to-end shipping solutions. These services are intended to improve the fulfillment process from Europe to China while offering clear cost benefits. Merchants using this system can take advantage of preferential customs duties and VAT schemes for direct consumer shipments. This approach significantly reduces costs compared to traditional import methods.
Beyond shipping, JD.com provides a suite of retail tools, including consumer insights, marketing support, and product selection assistance. When paired with the international trade expertise of DHL, these resources create a comprehensive support system for European brands looking to scale their operations in the Chinese retail landscape.
