Container lines seem to be attempting newer incentive schemes to push cargo support from low-volume shippers out of India as bookings slow down amid tariff uncertainty.
CMA CGM has introduced additional benefits under what it calls ‘sea reward loyalty programme,’ a transactional application it began extending to spot-on customers in 2022.
The programme, theoretically, ties in with discounts and other privileges typically offered by hospitality and travel industry verticals worldwide to boost sales.
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