CMA CGM Group unveiled SEA REWARD today (13 March), an innovative loyalty programme aiming to enhance its customer experiences.
Through SEA REWARD, the French shipping company wants to foster stronger relationships with its clientele by offering them exclusive perks and a streamlined digital journey.
Operating on a simple principle, SEA REWARD rewards customers based on their shipping frequency. Nautical Miles are earned from the very first booking made via SpotOn, CMA CGM’s digital quotation channel. In addition, these Nautical Miles can subsequently be redeemed to offset future invoices. Progressing through the programme’s four status levels – Lieutenant, Captain, Master, and Admiral – unlocks a host of exclusive benefits tailored to recognize and appreciate the client’s loyalty.
Moreover, SEA REWARD is exclusively accessible to customers utilizing the CMA CGM’s online sales channel SpotOn, which was introduced two years ago. SpotOn ensures instant spot quotes at fixed prices, prioritized space allocation aboard ships post-booking, as well as priority booking, loading, and equipment allocation. This sales channel is available across the ocean carrier’s e-commerce platforms, including My CMA CGM, My ANL, and My CNC.
The SEA REWARD initiative is currently accessible in Europe and will gradually extend to the global customer base of CMA CGM.
“Customer loyalty and trust are crucial for CMA CGM and deserve to be rewarded. Therefore, we are launching SEA REWARD, a particularly innovative and ambitious loyalty program offering exclusive benefits. With SEA REWARD, we continue to support our customers two years after the launch of our digital channel, SpotOn. It’s simple – you ship your goods with us, and you are rewarded,” stated Olivier NIVOIX, executive vice president of CMA CGM Group Lines.
