The event in the UAE raised AED 500,000 for a noble cause.
To educate a child in Africa – for a better future and equitable opportunities – Maersk Line UAE’s event brought together 3,000 people on February 23rd at Zabeel Park, Dubai for this day of giving back. Among the attendees were customers and their families, colleagues, and staff from the rest of the A.P. Moller – Maersk business units.
This year’s event was a stupendous success – we raised AED 500,000 i.e. half a million dirhams or USD 136,130 – that will help a great deal towards the cause. With the funds raised this year, we aspire to construct and support three schools in Senegal that will improve children’s access to quality education. Helping us in this endeavor is the philanthropic organization, Dubai Cares.
We also received Patronage for this event from Her Royal Highness Princess Haya Bint Al Hussein, wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, Ruler of Dubai. We are grateful for this recognition of our work and the positive impact that it brings to the young children of Africa.
Maersk Line UAE staff and customers with the cheque of AED 500,000 raised with this initiative
Through this yearly event, our goal is to support the development of Africa – a vast continent where different areas experience progress at very diverse rates and a region that holds tremendous potential for the future – thereby enabling global trade. This is only natural as UAE’s cultural and business ties are deeply rooted in Africa. Serving this region reinforces our commitment in fostering of strong partnerships and robust trade between the Middle East and Africa.
Christian Juul-Nyholm, Managing Director for Maersk Line UAE sharing his thoughts
From a modest beginning in 2012, the scale and involvement that the event brings in today is truly humbling. The positive impact we make in young African children’s lives serves as an encouragement for us to do more. Over the years, some of the causes that we have supported include:
2012: Provided school supplies to students in Burkina Faso.
2013: Equipped 83 schools in Burkina Faso with sustainable solar panels.
2014: Provided healthcare to 720 children orphaned by Ebola
2015: Built two IT laboratories of 100 computers in University of Zimbabwe
2016: Built a school each in Mauritania and Sudan
2017: Built 4 schools in Burkina Faso for the benefit of 320 students
This event is now considered as one of the most engaging corporate social responsibility (CSR) activities that we do in the country. Engagement comes from stakeholders across all rungs of the customer organization, vendors, cross functional teams, and business units. Participating in this event instills a sense of pride and immense goodwill.
Deepak Lalwani, Director, Deepak Commercial Brokerage, customer of Maersk Line UAE
Flash Mob by the Maersk Staff
With this event getting commendation from customers and their families, our fellow colleagues, the Patronage from Her Royal Highness and our children beneficiaries in the Africa region, we are even more inspired to work towards this great cause.
Indeed, when we give back we can all move forward.
Customers participating in an activity at the event